You won’t get good traffic unless you know how to find
keywords for SEO and use them correctly. Getting the right keyword or keyword
phrase is equally as important as using them correctly in post for search
engine optimization. This is one of the search engine optimization basics to be
learned, or no “word” is going to take you any further. First thing first,
before making a post you should determine which keywords or keyword phrase you’ll
be using. So, make a list of that. A good way to start is to think like the
people about what they are going to search to get to the topic you’ll writing
about or the product you’ll be selling. To get statistics about the searches
you can use some SEO keyword tools. Both paid and free versions of SEO Keyword
tools are available. Although paid versions gives more detailed statistics but
one can start with free ones like Adwords keyword Planner tool which also gives
ideas about related searches or you can use BruceClay Free SEO Keyword Tool to
get the search volumes on different engines. From there you can find keywords
for SEO and make a list out of it. I would suggest making a long list when you
are planning of using keywords for SEO. Just don’t including only those highly
searched SEO keywords, including the medium ones too. It is because the highly
searched ones have more competitors and would not be fruitful if you just stuff
your post with them or using keywords for SEO correctly just because of
competition. Perfect balance of both high and medium intensity SEO keywords are
desirable.
Should you select keyword or keyword phrases for SEO?
A keyword is a single word whereas a keyword phrase is a
bunch of meaningful words usually two or more. People use single word to gather
information as it gives a broad search result. On the other hand, phrases are
used to get specific results and it is usually used when someone is planning to
buy something. So, if you are selling a service or a product then phrases are
what you should give your attention to. Also statistics shows that about 55 to
60 per cent of the searches are keyword phrases, so you should probably give
more concentration to it, but don’t ignore single keywords altogether. But
while making the “long” list, find keywords for SEO as well as key phrases.
Concentrating and dilutional effects of Keyword in SEO
This is one of important aspect of using the correct
keywords for webpages for Search Engine Optimization. Suppose you are selling
white tennis balls and your site talks about only white balls. Obviously the
search engine will give you a rank higher for that product. But now you started
to sell Black tennis balls as well, thus removing your exclusiveness that you
held while selling white ones. This will dilute the theme and thus decrease
your rank even for the white tennis ball searches that you gained earlier. The
best way to avoid this is to create different webpages and retaining the
exclusiveness. This implies to the individual posts you make on your site.
Suppose here I am talking about how to find keywords for SEO for best results,
but now if I talk about some other irrelevant topics, it will dilute the theme
of this post and thus will have a negative effect on searches. Just finding the
correct keywords for SEO is not enough, sticking to the one which is relevant
to your theme is more important.
Use stop words, don’t sound like a robot.
Google has stopped indexing stop words (eg. as, the, for, etc.) but they are
still used to give the most relevant search results. In this post users could
have got here by searching for the keyword phrase “find keywords SEO how” but
that definitely sounds like a robot and so instead I have used how to find
keywords for SEO, which sounds more natural and acceptable. Also, using
“robotic phrases” might give an impression of keyword stuffing and may give a
negative effect although in the beginning you might get a good rank. The long
term outcome is always bad though. So “use stop words” whenever you need it to
make it more natural sounding.
Also when you find a keyword, you must make sure that it
generates no or minimal bounce rates. Bounce rate means the rate at which
people leaves your page by staying only for a brief period. We all want users
to stay longer in our pages, so make sure you don’t use bounce words!
Based on the above principles now I think you’ll be able to
shortlist and select the best keywords for SEO of your webpage or individual
posts by selecting it as it is or modifying it using stop words. However, the
story doesn’t end here. We are just done with the first part that is how to
find keywords for SEO, to use them correctly I would recommend you to read my
post on using keywords correctly to write SEO articles. Hope it will be
helpful.
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